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Monday, February 21, 2011

Stampede marks Ikea’s first year in Dominican Republic

The Ikea store’s offers of merchandise at very low prices attracted a throng of shoppers who tried to push and shove their way in, prompting its managers to close its doors just two hours after opening Thursday.

The stampede also backed up traffic on the Kennedy avenue and surroundings, as the ensuing scuffles between shoppers over the wares broke the store’s front door.

The incident was the result of the store’s specials to mark Swedish franchise’s first anniversary in Dominic, including 17 articles at just 17 pesos each.

Ikea personnel estimate that around 10,000 people showed up tempted by the merchandise on special.

Source: Dominican Today

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