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Saturday, March 3, 2012

Dominican Republic reminds tourists to be social

The Dominican Republic is reminding travellers that it ‘is Closer Than You Think’ by launching a new social media inspired marketing campaign.

Highlighting the region’s attractions, destinations, activities and services, the campaign surrounds itself on the message ‘You don’t have to go far to be social’ and inspired fans to share and engage despite where they are in the world.

Launched by the Dominican Republic Ministry of Tourism and off the back of the destination’s recently launched social media-friendly website, the Group’s international promotion vice minister Magaly Toribio explained the campaign was designed to distinguish the destination.

"We're ensuring that the campaign remains unforgettable, yet continues to capture Dominican Republic's one-of-a-kind offerings as the ads' captivating images trigger a need for experience and travel,” Ms Toribio said.

"The TV spots and ads rely on social media terms as metaphors for socializing with others about a vacation in Dominican Republic.

“The social interaction suggests the vacation as something worthy of a status update, both literally and in the Facebook sense.

“As the power of social media is undeniable, the ads blend technology and social interaction to create value, the value of sharing your experiences with others.”
The ads are set to feature in magazines, broadcast as well as New York’s Times Square billboards to draw visitors online and to the destination.

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Source and Photo: Blackboard Asia

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